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Budget hotel chain Travelodge has announced the launch of a £25m advert campaign to showcase its new brand transformation – following a £100m modernisation investment scheme.
The campaign, which launched on Saturday May 9 during Britain’s Got Talent, feature the ‘Travelodgicals’ – puppet characters which aim to represent the “value seeker” that lives inside each consumer
‘The Travelodgicals’ are accompanied by a human counterpart; a range of different customers staying in a Travelodge hotel for various reasons, including a business customer, a family, and an older and younger couple.
Karen Broughton, Travelodge sales & marketing director, said: “Now that our £100 million modernisation programme is nearing completion, new king-size Travelodge Dreamer beds have been installed into all 38,000 UK rooms; it’s the perfect time to go out and shout that Travelodge has changed.
“This creative concept reflects the essence of our new Travelodge brand and what customers are looking for, which is a great quality room at a great price, and That’s Travelodgical.”
As well as TV adverts, the campaign also includes commercial radio, press, outdoor advertising and a multimedia digital programme, which will run until the end of the year.
