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Connecting hoteliers through shared knowledge

The inaugural Hotel Owner Conference 2026 is the premier forum for the UK industry at Prince Philip House, London. Join us to solve the industry's critical hurdles: Investment & Debt, the growth of AI and Personalisation, the pathway to Net Zero, and Storytelling through Design.
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David JM OrrCEO
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Julie WhiteCCO
Accor Europe & North Africa
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Suzanne SpeakManaging Director UK&I
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London hotel occupancy falls in February

London hotel occupancy falls in February

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Hotels in London reported a year-on-year fall in occupancy and revenue per available room (RevPAR), according to preliminary data from STR Global.

During the month an increase in supply (2.9%) outstripped a rise in demand (0.8%), resulting in a decrease in occupancy of 2% to 75.6% when compared with the same month last year.

Average daily rate (ADR) fell by 0.4% to £127.35, while RevPAR decreased 2.4% to £96.33.

Despite this, STR analysts said that hotel performance in London is “traditionally quiet” at the beginning of the year, citing the recorded occupancy fall of 4.4% and RevPAR drop of 5.9% in January this year.

STR added the 2.4% decline in RevPAR during February was mainly due to the drop in occupancy as demand growth remained soft compared with supply growth.

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