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Amaris Hospitality has added the Crowne Plaza Marlow to its hotel portfolio following a franchise agreement with InterContinental Hotels Group.
The deal will see Amaris Hospitality take over the operation and management of the hotel.
Crowne Plaza Marlow, which is owned by Lone Star, is situated in five acres of countryside within easy reach of Heathrow Airport. It boasts extensive conferencing facilities including the Winterlake suite with a capacity for 450 delegates and eight meetings and event rooms.
The hotel also includes the award-winning Glaze Restaurant, a banqueting suite for up to 300 dinner guests, Quad Club, Quad Beauty and 168 contemporary bedrooms.
It will add another brand to Amaris Hospitality’s international franchise division, which currently includes three Hilton branded hotels – DoubleTree by Hilton Chelsea, DoubleTree by Hilton Islington, Hilton Garden Inn, Heathrow Airport. Following the rebranding of three landmark hotels in Dublin, Edinburgh and Glasgow, due to be completed in Q3 2016, the division will also include Hilton Edinburgh Carlton, DoubleTree by Hilton Glasgow Central and Hilton Garden Inn Dublin Custom House.
John Brennan, CEO of Amaris Hospitality, said: “We’re very pleased to be adding another high performing hotel and yet another iconic hotel brand to the Amaris Hospitality portfolio. It’s a great hotel, with an experienced management team and dedicated employees, and fits very well into our broader portfolio and our strategy to position Amaris Hospitality as one of the UK’s most significant owner and manager of well invested, modernised branded hotels.”
Amaris Hospitality was established by Lone Star in July 2015. Last year it unveiled plans to rebrand and re-position 23 hotels from its portfolio as part of a £100 million strategy and investment programme aimed at accelerating the growth and development of the group’s hotel portfolio.
In addition to expanding its franchise division, nine hotels have already been added to the Jurys Inn hotel chain, whilst the total number of hotels trading under AccorHotels brands Mercure, Ibis Styles and MGallery has risen to 31.
On completion of the 2016 rebranding programme Amaris Hospitality’s three branded business divisions will comprise 74 hotels trading under eight leading hotel brands: Jurys Inn, Mercure, MGallery, Ibis Styles, Hilton, DoubleTree by Hilton, Hilton Garden Inn and Crowne Plaza.
