The deal enables Travelodge to expand its distribution reach to “budget-conscious travellers” using the services of travel professionals and will “help Travelodge to attract more business travellers to their properties.” Rooms for the chain will now be integrated into Amadeus’ selling platform and its Hotels Plus booking tool. Travelodge rooms will also be bookable through Amadeus e-Travel Management, the self-booking tool for corporate travellers, as well as being made available to online travel sites and third party developers using Amadeus web services.
Hugo Ehrnreich (pictured), head of hotel distribution at Amadeus, said: “Our goal at Amadeus is to provide travel agency subscribers with the widest range of hotel content. For hoteliers, we deliver an unrivalled global distribution network of professional travel consultants who welcome providers that help streamline their workflow, by offering integrated content that saves time and helps them to sell accommodation more easily.”
Andy Besent, sales director at Travelodge, said: “Our exciting expansion plans mean it makes perfect sense to work with a forward-thinking company like Amadeus with their focus on growing the choice of content available and their extensive local and global reach within the travel agency community.”