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The Cotton House – part of Marriott’s boutique brand, Autograph Collection Hotels – has teamed with VIP Worldwide to create a series of virtual reality experience films.
The company said the virtual reality experience, which will be offered to potential guests through downloadable apps and branded headsets, is a “powerful” marketing and communication tool, and is changing how consumers travel and make travel decisions.
The technology will take guests on virtual and immersive journeys, allowing them to be temporarily transported to sample authentic moments, experiences and adventures. The brand says it will change the way a guest experiences, interacts and engages with the travel industry.
It aims to change the traditional “look before you book” concept to fully experiencing a property, room, suite, guest experience or destination before making a booking.
Vivienne Le Page, European director of sales and marketing at Autograph Collection Hotels, said: “Each property has been selected for its originality, rich character and uncommon details.
“From iconic to chic and artsy to luxurious, the collection is a unique array of properties that is nothing less than individually original, nothing short of collectively exceptional, and to share these experiences through virtual reality with our individualist traveller is an exciting next step for the collection.”
David Beasley, CEO at VIP Worldwide, added: “We are very excited to collaborate with Autograph Collection Hotels to explore the creation of VR content. We aim to combine filmmaking and storytelling with cutting-edge technology to bring to life the property’s distinctive hospitality story.”
The five-star hotel, located in Barcelona, was formerly occupied by the headquarters of Spain’s Cotton Textile Foundation and has 83 bedrooms, including seven suites.
