It\u2019s important to keep an eye on what\u2019s happening elsewhere. While Hotel Owner focuses mainly on\u00a0the UK market, lessons can be learnt from market performance overseas and by analysing the\u00a0causes. This month brought the news that the hotel industry in Paris is suffering from a massive drop\u00a0in occupancy rates compared with 2015.\r\n\r\nRepeated terrorist attacks and the global news attention that they have attracted mean tourists are\u00a0steering clear of what is normally one of the world\u2019s most visited cities. France\u2019s junior minister for\u00a0tourism, Matthias Fekl, said occupancy was down to just 32% in the second half of July: it had been\u00a0hovering around the 77% mark in the same period last year.\r\n\r\nSimilarly in Nice, last month\u2019s attack which saw a man plough through a crowded seafront area in a\u00a0lorry, killing and injuring dozens of people, has prompted a collapse in occupancy in that city too.\u00a0Forget the statistical reality that you are still many hundreds of times more likely to be killed in a\u00a0road traffic accident on the Champs-\u00c9lys\u00e9es than by a madman wielding a knife or machine gun \u2013\u00a0the gut feeling of the world\u2019s travellers is that it\u2019s best to steer clear until such a time as the attacks\u00a0appear to have stopped happening. I feel a deep sense of empathy for French hoteliers \u2013 this trade\u00a0can be difficult enough without the bottom dropping out of the market for reasons beyond their\u00a0control.\r\n\r\nLet\u2019s therefore count ourselves lucky that weak sterling in the wake of Brexit is providing a\u00a0temporary lift in tourism to the UK, and make hay while the sun shines. There is even the whiff of\u00a0discussion that a cut to tourism VAT might be part of the policy mix as Britain shapes its departure\u00a0from the EU.