London hotels are reporting strong business immediately after this summer’s Olympic Games – dispelling fears that the capitals hoteliers could suffer a post-Games slump.
Research data, compiled by hotel market intelligence firm TravelClick, shows almost a third of London’s hotel rooms are already sold for the August Bank Holiday weekend (24 to 27 August) – 24.2 per cent more than at the same time last year.
International president of TravelClick Jan Tissera said: “Our research after the Vancouver Winter Olympics in 2010 showed critical insight into the demand trends for hotels when they over-price rooms for special events, since it has the tendency to result in an immediate drop-off in business after the spike of the Olympic Games.
“So far it appears London hoteliers are not falling into that trap. The capital has solid interest throughout the bank holiday weekend, and although prices are up in comparison to last year, the rises are being kept in line with demand.”
TravelClick’s data, which is drawn from travel agents, online booking sites and hotel chains, has revealed that Saturday 25 August is the busiest day of the bank holiday weekend; with confirmed occupancy at 38.1 per cent.