Menzies Hotels has launched a new look, feel and vision across its portfolio and also revealed a re-development plan.
‘You’re in a good place’, the group’s new slogan, has been created as an ethos to run throughout all elements of the business.
As part of Menzies’ new brand identity, a modern logo, new signage, fresh brochures and a cleaner, more easy to use website have been created.
Chairman of Menzies Hotels Niall Geoghegan said: “Menzies Hotels aims to be one of the UK’s leading hotel brands, offering an experience that is so consistently good, relaxing and friendly that it feels like home. Our new message of ‘You’re in a good place’, is a really important phrase in delivering this and will sit right at the heart of everything we stand for and in every communication with guests, no matter how big or small.”
Throughout the remainder of 2012, £7 million will be invested into Menzies portfolio through a series of redevelopment projects, which includes a £2.2 million refurbishment at its flagship property – Menzies Welcombe Hotel, Spa & Golf Club in Stratford-upon-Avon.
Image: Menzies Welcombe Hotel, Spa & Golf Club, Stratford-upon-Avon.