The system uses 2D QR codes placed in each room, which are scanned by the guest using the Qikserve app on their smartphone or tablet. The QR codes identify the location of the guest and the app then displays a digital menu to facilitate ordering over Qikserve’s systems.
Russell Imrie, managing director at Queensferry Hotels, which owns the two Best Western Plus hotels pioneering the scheme said they are “confident” that the app will increase room service revenue.
“The Qikserve App is configured to offer many more items of food and drink than are normally offered on a standard printed room service menu, which increases guest choice and improves the chances of a higher average spend.”
He added: “Adopting innovative technology like this enhances our brand image and while there is an undeniable cool factor around apps at the moment, it is also clear that people are genuinely using them on a regular basis in their daily lives.”
The platform is a hosted service, meaning no additional server hardware is required and no hardware needs to be deployed in the hotel. QikServe can also be used to capture customer behaviour patterns and to send targeted offers direct to guests.
The app helps to tap an increasingly online and digital app world, which CEO of QikServe Ronnie Forbes thinks adds a real accessibility factor to the app. “The convenience of being able to browse and order room service at your leisure from your smartphone or tablet means that the traditional room service model is transformed to reflect current technology.”
“We live in a mobile world and people are increasingly using smartphones in every aspect of their lives, from banking to social networking,” he added.