Some 71% of holidaymakers feel that the pandemic has either increased or not affected their decision to take a domestic vacation, according to the latest statistics from Statista.
The survey found that with international travel restricted and staycations already growing in popularity, demand for holidays in the UK is set to remain on an upward trend.
Therefore, businesses are having to rethink their marketing strategies as 33% of respondents said they plan to use their annual leave on holidays in the UK.
One way hotels and B&Bs are reportedly achieving this is by looking to flexible finance to help refocus marketing strategies to target local clientele.
Andrew Raphaely, managing director at the direct financial provider, 365 Business Finance, highlighted that hotels and B&Bs need to “rethink and revive” their strategies alongside changing consumer preferences.
He said: “It’s more important than ever right now for hotels and B&Bs to rethink and revive their businesses in terms of audience and marketing efforts – as the needs of guests are changing, with more and more people wishing to book a relaxing or pampering hotel break within their local area.
“We are finding that hotels and B&Bs are taking out merchant cash advances with us to get ahead and make the most of the staycation trend, especially as hoteliers are making preparations now for the Christmas holidays.”