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Best Western Hotels and Resorts has partnered with OTA Insight to provide its revenue maximisation tools to its global business.
As part of the partnership, Best Western will also have access to OTA Insight’s new parity dashboard within the platform that will allow global chains to streamline and effectively manage pricing across all channels and properties from a head office level.
The dashboard will help Best Western monitor rate parity and, in turn, work with individual properties to alleviate any pricing challenges.
Adriaan Coppens, OTA Insight CEO, said: “We’re looking forward to introducing our rate management tools to another globally recognised hotel group. I am thrilled to be collaborating with Best Western to help deliver more profitable revenue strategies thanks to the support of our technology.”
Ron Pohl, COO and senior vice president of Best Western, added: “Following an extensive search for a partner who could meet our needs, we determined that OTA Insight would provide us with a dynamic market-leading data analytics solution.
“We’re very excited about the potential of this partnership with OTA Insight as we strive to optimize distribution and deliver higher RevPAR to our hotels.”
