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Demand for staycations is set to reach a decade high as domestic holidaymakers are expected to spend £7.1bn this summer.
According to research conducted by market research firm, Mintel, the UK’s staycation industry will experience a 22% surge in spending, up from £5.8bn in 2019.
While domestic holidays for the entirety of 2021 will reportedly remain 11% below pre-pandemic levels, Mintel said the market is on line to fully recover by 2022.
Marloes De Vries, associate director at the market research group, said: “The UK holiday market will continue to benefit from cautious and price-sensitive consumers who will opt to stay closer to home.
“The introduction of quarantine hotels and compulsory testing for all arrivals adds another layer of uncertainty in what would normally be an important booking period. As a result, more travellers will choose to book a staycation.”
Mintel has found that despite travel limitations, 83% of UK holidaymakers want to return to their usual holidays once Covid-19 has fully subsided.
Moreover, confidence in booking a holiday within the next three months from December has risen 3% to 22% following the introduction of vaccination programmes.
De Vries added: “Despite the uncertainties around travelling, underlying demand for holidays remains strong and brands can expect a surge in bookings once travel restrictions are lifted.
“We have already seen the impact of the vaccination programme on booking intentions as our research highlights an increase in confidence in booking holidays between November and December 2020.”
