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Premier Inn is to launch more than 1,000 new bedrooms in coastal locations across the UK.
Whitbread, the hotel group’s owner, has secured deals for nearly 400 new bedrooms in seaside locations across the UK, while approximately another 500 bedrooms will be constructed at new hotel sites in 2018.
Jo Moon, director of acquisitions for Whitbread, said: “With the recent rise in staycations, we’ve found there’s an increased demand for Premier Inn bedrooms in coastal locations around the UK.
“There are also significant regeneration and modernisation projects taking place in seaside towns and cities across the UK, and we’re excited to be a part of this change.”
He added: “These new Premier Inn bedrooms will help to support seaside economies by attracting visitors across all four seasons and creating year-round jobs for local people. Local businesses also benefit from our presence as many of our guests visit local attractions and eat and drink out when they stay with us.”
