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London has been named the most business friendly city in Europe according to new research.
The study from the UK and Irish hotel group Jurys Inn, which surveyed over 1,100 business travellers across the UK, revealed London was the top destination followed by Paris, Berlin, Amsterdam and Manchester.
The reasons for its popularity in the past year included London being where respondents had meetings with clients (40%), training and development opportunities (37%), conferences (36%), meetings with colleagues in different offices (33%) and access to exhibitions and trade fairs (26%).
The study also found that 52% of UK business travellers named London as one of the three UK cities they visited most frequently.
Jason Carruthers, managing director of Jurys Inn, said: “It comes as no great surprise that London is the most frequently visited UK city for business purposes, but it is fantastic to see that our respondents consider London the most business friendly city in Europe with Manchester and Liverpool also featuring highly in the ranking.
“It’s also extremely encouraging to see that Manchester ranked within the top five friendliest business destinations in Europe, ahead of Frankfurt and Brussels.”
He added: “As the environment for business in the UK and Europe continues to flourish, so too has the travel and hospitality industry as it serves the needs of businessmen and women travelling across the globe.
“However, if the UK hospitality industry fails to capitalise on its position as an established international destination for companies of all shapes and sizes, our European neighbours and cities further afield, will profit from business travellers seeking alternative venues.”
