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UKHospitality has launched a partnership with Reckitt’s Dettol Pro Solutions in a bid to restore consumer confidence in the hospitality sector in the wake of the pandemic.
Dettol has already partnered in the UK with prominent brands such as Hilton hotels, British Airways and Avis Budget Group.
It revealed the partnership with UKH will see Dettol “leveraging” science-based research and thought leadership to support awareness, training and education around hygiene standards for businesses, as well as product delivery and cleaning guidelines.
The partnership comes as the hospitality sector begins to welcome consumers to its venues to celebrate the Christmas period, after a “rocky” festive trading period in 2020.
The association said that 78% of people are “concerned” about germs while away from home, with 72% of people indicating that they are “more confident” to be in public places where Dettol partnership is in place.
With a 23% forecasted profit increase across the industry by 2022, it is anticipated that this year’s Christmas trading period will be “more crucial than ever” in helping to revive the sector.
Kate Nicholls, chief executive at UKHospitality, said: “We look forward to collaborating and helping both businesses and their customers to feel safer in leisure spaces through this key trading period and moving into 2022 – with practical guidance, actionable insights, and physical products that can help protect hospitality environments of all types.”
Jonathan Weiss, commercial director at Reckitt Global Business Solutions, added: “…We hope equipping UKH with our insight and recommendations will help restore confidence for consumers as they begin to fully re-engage with coffee shops, hotels, restaurants and more.”
