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Art’otel London Hoxton, its upcoming second UK opening, has announced the appointment of Axel Krueger as general manager.
Tasked with overseeing hotel operations, Krueger brings with him 17 years’ experience in premium hotel management.
A long standing member of the PPHE Hotel Group team, he first joined the hotel group as food and beverage director for Park Plaza Westminster Bridge in 2010, before becoming operations and hotel manager at Park Plaza Riverbank and opening general manager at the London Waterloo site.
Kruger has also worked for some prominent European hotels including St Moritz’s Suvretta House and Kempinski Grand Hotel de Bains, as well as opening three Starwood Hotels across Europe.
Most recently, Krueger has sat at the helm of Park Plaza Riverbank, where he held the position of general manager since 2021.
Krueger said: “Art’otel has been the hotel on everyone’s lips since art’otel London Battersea Power Station exploded onto the scene earlier this year, so I can’t wait to bring its creative spirit to one of London’s most thriving artistic neighbourhoods. Art’otel London Hoxton will be a true hub for inspiration and we can’t wait for our guests to experience this one of a kind destination.”
Set to open in 2024, the The 26-floor property will occupy a prominent corner within the South Shoreditch Conservation Area with 357 guest rooms including 48 suites, destination restaurants and bar, art gallery, events space, auditorium, and extensive leisure facilities including an indoor swimming pool and spa.
