Register to get 3 free articles
Register to unlock the article and receive our free newsletter. Join 26,000 other hotel leaders and stay in the know.
Want unlimited access? View Plans
Already have an account? Sign in
SWG3 and partners Stallan-Brand have received planning permission for a new multi-purpose hotel project in Glasgow.
Glasgow City Council has approved plans for the 142-bedroom hotel to be built at the corner of Eastvale Place and Sandyford Street, creating a new hub for the local Yorkhill and Finnieston communities.
Marking the culmination of almost 20 years of investment in the local area, the building will also feature two restaurants, two bars, co-working spaces, a gym, a movement studio, and a rooftop terrace, amplifying the local hospitality, tourism and cultural scenes – creating more than 100 new jobs.
With a commitment to sustainability, and a focus on design, culture and community, the hotel will establish a “vibrant” focal point for the city’s creative community with a range of studio spaces also on offer.
The hotel also represents a further phase of the GRID (Glasgow Riverside Innovation District) initiative – a project aimed at promoting industry and innovation across the communities close to the Riverside immediate to SWG3, which includes the city’s newest pedestrian bridge across the Clyde, due to open this weekend.
SWG3 founding partners Andrew Fleming-Brown and Andrew Mickel, alongside hotelier Bruce Robertson and award-winning architectural practice Stallan-Brand, are the visionaries behind the hotel project.
Robertson said: “In a hotel landscape dominated by international brands, it is a rare privilege to be able to develop a hotel product that is truly of its place. Our plan is to resolve a space which responds to its unique location, whilst resonating with the local community and delivering a range of benefits. A hotel by Glasgow; for Glasgow, if you like.”
Paul Stallan, Stallan-Brand creative director, added: “Whilst the SWG3 Hotel is strategically situated to support the immediate regeneration initiative, the hotel will also contribute to the ongoing success of Glasgow’s ‘Hydro Effect’ which has seen the city become a global magnet for major music and conference events.
“As a ‘hotel for music lovers’, the SWG3 team are excited to expand their programme with a new leisure offer that will ensure they remain more visible, vital and circular.”
