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The Morrison Hotel in Dublin has been brought to market with an asking price of €90m (£75m).
The Morrison, branded as Curio Collection by Hilton, will be sold with 157 bedrooms and suites. The hotel currently features 145 designed guest rooms across its four floors, all inspired by Irish musicians.
It is in the process of adding 12 new bedrooms through the conversion of The Printworks conference venue at ground floor level to provide eight bedrooms and a further four bedrooms at the 4th floor.
The Morrison has references to artists like Hozier and Thin Lizzy throughout its rooms and public spaces. It also features three dining outlets: the Morrison Grill, the Halo restaurant, and the Quay 14 cocktail bar.
The hotel completed a repositioning, taking on the ‘Curio’ branding in December 2023, followed by a formal re-grading to five-star status which delivered rate and occupancy growth in 2024.
The Morrison is located between the city’s predominant retail districts and Temple Bar with easy access to venues such as the 3 Arena, Aviva Stadium and Croke Park. It is also close to tourist Dublin attractions such as Trinity College and the Guinness Storehouse.
It has received accolades including a 2024 Gold Greengage ECOsmart Hotels and Venues accreditation and a ranking among the top hotels in Ireland by Condé Nast Traveler.
Dave Murray, senior director of CBRE Hotels Ireland which is handling the sale, said: “The Morrison is one of Dublin’s most consistently high performing hotels and following recent significant investment represents an exceptional opportunity to acquire a long-established, highly profitable gem of a business which has further upside potential.”
