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Some 66% of US and UK travelers actively combine business trips with personal leisure time, up from 53% in 2022, according to the latest report released by Crowne Plaza by IHG.
The data comes from the hotel brand’s second white paper – Leading the Charge in Blended Travel – which shows a “major” shift in how people live and work as companies continue to embrace the ‘return to office’ more broadly.
Out of the travellers from the US and UK who participated in the report, some 56% said the ability to travel while working is “a key benefit” of remote work.
To gauge the global reach of this trend, Crowne Plaza commissioned a YouGov survey of over 12,000 people across nine countries, including the US, UK, Germany, Australia, Singapore, Japan, Saudi Arabia, the UAE and India.
The findings revealed that 67% of respondents in other markets surveyed agree blended travel is beneficial and offers greater flexibility.
Ginger Taggart, VP of brand management at IHG, said: “Flexibility in where and when people work is now a non-negotiable expectation for today’s professionals. At Crowne Plaza, we’ve been tracking the evolution of work-leisure integration for years. Blended Travel has shifted from a trend to a permanent way of life – whether it’s extending a business trip, working remotely from a dream destination, or finding inspiration on the go.
“As this shift evolves and becomes more sophisticated, we’re not just responding to it – we’re actively shaping the future of it with inventive hotel designs, curated social spaces, and purpose-driven experiences that support a more dynamic, fulfilling way of traveling.”
