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Julie WhiteCCO, Accor Europe
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David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
3 November 2026  •  Prince Philip House, London
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EasyHotel
EasyHotel room

Easyhotel opens latest property in Ipswich

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Super-budget hotel chain Easyhotel has opened its latest hotel in Ipswich, featuring 94 rooms.

Easyhotels said they chose the location as Ipswich is “rapidly becoming a stylish technology hub” with more than 100 technology start-ups have made their home in the town and the Waterfront area.

St John Harvey, chief cultural historian at easyHotel, said: “Alongside its cosmopolitan culture, Ipswich really is a cradle of British innovation and inventiveness. Not many people know that the world’s first commercially marketed powered lawnmower was built by Ransomes in Ipswich in 1902.

“But it’s not all about lawn mowing. The plough, the iron bridge, the fried clam, a fully hydraulic auger for winemakers and fruit growers, a test that has drastically reduced the number of diabetics suffering heel ulcers at the town’s hospital and the HI Kayak rescue method were all invented in the town.”

Commenting on the design of the hotel Easyhotel said they have brought a “sort of upgraded seventies minimalist chic” to the rooms.

St John Harvey added: “Stylish, simple rooms, our signature orange colour, integrated en suites and simple, convenient touches such as integrated bedside USB charging points.”

EasyHotel’s currently owns 11 hotels comprising of 1,219 rooms and has a further 24 franchised hotels with 2,039 rooms. Alongside Ipswich the hotels are located in Liverpool, Birmingham, Leeds, Sheffield, Manchester, Reading and London.

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