Hilton launches new Signia Hilton brand

Hilton has launched Signia Hilton – a new meetings-and-events-focused brand.

Hilton said the new portfolio of hotels is setting out to “transform the industry for meeting professionals and sophisticated business travelers” by infusing “state-of-the-art technology and design into every aspect of the guest experience”.

Christopher J Nassetta, president and CEO, said: “In our 100th year of hospitality, we are more focused than ever on providing exceptional experiences to all of our guests – and that includes evolving those experiences to meet their changing needs. We are proud to launch Signia Hilton, which exemplifies our innovative spirit and will raise the bar on what it means to deliver truly customer-inspired hospitality.”

With a minimum of 500 guest rooms and 75 square feet per key of flexible meetings and events space, each Signia Hilton will feature modern architecture, manicured landscaping and welcoming team members who will invite travelers. Each hotel will also feature a bar that ties back to the exciting city or resort destination where it resides, a chef-driven restaurant and fitness facilities.

The brands meetings and events spaces will be the “signature showpiece” of each Signia Hilton including large ballrooms and pre-function areas which will feature smart design paired with the “newest technologies”.

David Marr, senior vice president and global head full service brands, added: “Signia Hilton grew from feedback from top meeting professionals, owners, developers and guests.

“After countless hours of collaboration, together, we created Signia Hilton, a brand that will resonate with travelers, ‘wow’ meeting professionals and set a new, elevated standard for the meetings and events industry.”

Signia Hilton will be a global brand with a carefully curated portfolio of hotels in top urban and resort locales.