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Around 5.1 million Britons are planning an overnight holiday trip in the UK this August Bank Holiday weekend, with four million people planning on taking an overnight trip in England.
This is according to VisitEngland’s Bank Holiday Trip Tracker Survey, which surveyed 2,424 adults aged 16 and over in Great Britain, and says the figures are likely to generate some £1.2bn in tourism spend for the UK economy, £940m of which will be spent in England.
A further 7.6 million Brits are currently undecided about whether to take an overnight trip over the bank holiday weekend, with a third of those (34%) waiting to see what the weather is like.
Of those who are delaying, 29% say financial reasons are behind the decision; 24% of people are just unsure about where they would like to go; 20% are waiting to see if there are any special deals or offers to take advantage of and 21% prefer to book last minute.
In addition, 12% plan to take a day trip in the UK over the bank holiday weekend, with another 31% still undecided.
The seaside is the most popular destination for those planning to take a day tip (44%), followed by planning a trip to the countryside/village destination (34%), a trip to a large town or city (21%), and 18% of people planning a visit to a standalone attraction such as a theme park or stately home.
James Berresford, VisitEngland’s chief executive, said: “There are four million Brits [sic] planning a holiday trip in England this weekend which is testament to the fantastic product on offer in England. The resultant £940m of spend likely to be generated demonstrates the importance of tourism to the UK economy.”
Image courtesy of VisitEngland/Visit Brighton/David Matthews
