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Poor cleanliness in hotels, B&Bs and guest houses is such an issue that 26% of people have moved because of the issue, according to new research from Miele Professional.
The survey of 1,409 UK adults said this means that, with the summer holiday season coming up, British accommodation providers risk losing up to £500m collectively if they don’t address cleanliness levels.
Failing to maintain acceptable levels of cleanliness presents a reputational, as well as a financial, risk to businesses, with 61% of people using reviews on TripAdvisor to research where to stay and 31% of hotel guests admitting to having posted a review of a hotel on TripAdvisor.
Of the people that have written online reviews, 10% did so specifically to vent about poor levels of cleanliness.
The survey also revealed that when visiting a hotel, the things that people most look forward to are not having to worry about cooking and cleaning (61%), a good breakfast (51%) and a comfortable bed (49%).
Les Marshall, sales and marketing director at Miele, said: “It is evident that hotel guests in the UK expect high standards when it comes to cleanliness and are prepared not only to vacate their accommodation if these standards aren’t met but also to post negative reviews online.
“We also know that hotel guests often worry about the cleanliness of linen such as bed sheets, pillows and towels.
“Having the right facilities on site means that any hotel manager can be safe in the knowledge that their laundry is clean, that it will be ready on time and that it will be cleaned to their customers’ high standards.”
