Chris Wayne-Wills is a prominent figure in the UK hospitality sector, currently serving as CEO of Crerar Hotels, a Scottish hotel group recognised as the AA Small Hotel Group of the Year 2023/24. With over 25 years of experience, his leadership spans roles at Marriott International, Macdonald Hotels, and QHotels. At Crerar Hotels, he has overseen significant investments and repositioning efforts, enhancing the group’s portfolio and guest experience. Chris is also the Scottish Chair of UKHospitality, Vice Chair of HIT Scotland, and a Master Innholder, reflecting his commitment to industry development and excellence.