Denmark
Denmark’s hotel sector is experiencing dynamic growth, marked by investment activity and a strong commitment to sustainability. The hospitality industry is attracting both domestic and international attention, with Copenhagen emerging as a leading destination for hotel development in Europe thanks to its robust infrastructure and reputation for quality service.
Sustainability plays a central role in the Danish market, with around 20% of hotels certified under the Green Key programme and 40% of hotel stays taking place in eco-certified establishments. This focus on environmental responsibility offers valuable lessons for hoteliers looking to enhance their own sustainability credentials.
For UK-based hotel professionals, Denmark offers insights into how innovation and sustainability can be successfully integrated into hospitality strategy. Our coverage explores the country’s evolving hotel landscape and highlights developments relevant to business planning and benchmarking.
-
Jun- 2025 -9 JuneHotel Brands
First Hotels franchise joins HotelREZ
HotelREZ has announced that Scandinavian-based hotel group First Hotels has joined the company to drive strategic growth, supporting regional expansion. First Hotels franchise group follows First Hotels Collection, which has been successfully collaborating with HotelREZ since 2023. As a result of this, HotelREZ has added 20 hotels across Norway, Sweden…
Read More » -
Apr- 2025 -1 AprilHotel Brands
Marriott to double Four Points Flex by Sheraton sites in Europe by 2026
Marriott has announced plans to double the portfolio of its affordable midscale brand – Four Points Flex by Sheraton – across Europe by the end of 2026. With plans to reach over 50 open properties in the region within the next two years, Four Points Flex by Sheraton currently represents…
Read More » -
Mar- 2025 -6 MarchHotel Brands
Marriott International celebrates record-breaking development year
Marriott International has revealed it signed a record-breaking 291 deals representing over 34,000 rooms in 2024. The company added over 180 properties to its operating portfolio in EMEA last year, expanding its product offerings in the region across travel purposes and segments. It also entered three new markets, Luxembourg, Angola…
Read More » -
Oct- 2024 -29 OctoberPeople
Hotel Co 51 promotes Lesya Batsuk to group finance manager
Hotel Co 51 has promoted Lesya Batsuk to the role of group finance manager, heading up the operator’s finance department. Batsuk brings 17 years of strategic accounting expertise to the position, and since joining Hotel Co 51, she has been instrumental in establishing its centralised finance structure and introducing systems…
Read More » -
Jul- 2024 -8 JulyHotel Brands
The Social Hub unveils its ‘next-generation’ room design
Hybrid hospitality firm The Social Hub has unveiled its new ‘next-generation’ room design set to be launched at its The Social Hub Amsterdam property and later rolled out across its European portfolio. This next-generation concept is part of the hybrid hospitality leader’s strategy to elevate its offering as it continues…
Read More » -
May- 2023 -16 MayHotel Brands
Choice EMEA signs partnership with Borealis to expand portfolio
Choice Hotels EMEA, the 100% franchise focused hotel company, and Borealis Hotel Group, a European hospitality company, have signed a strategic partnership agreement to expand their European portfolios. Through this agreement, it said Borealis will have the ability to franchise upscale and midscale hotels from the Choice Hotels EMEA portfolio…
Read More » -
Oct- 2022 -27 OctoberLatest News
Lucasland and Denmark House in North Yorkshire brought to market
Lucasland and Denmark House, a collection of two holiday homes on the North Yorkshire coast, have recently been brought to market for an undisclosed amount. It is reported that the two exclusive-hire properties date back to the 18th-Century and have been owned and managed by North Yorkshire Coast Holidays (NYCH)…
Read More » -
Feb- 2022 -21 FebruaryHotel Brands
Wyndham hails momentum across EMEA
Wyndham Hotels and Resorts, the hotel franchising company with approximately 9,000 hotels across nearly 95 countries, has hailed its expansion across Europe, Middle East, Eurasia and Africa (EMEA) with a number of recent hotel launches and a “strong line-up” of openings expected in 2022. In 2021 Wyndham said it achieved…
Read More » -
4 FebruaryHotels
Chateau Denmark to open this April
New independent hotel brand Chateau Denmark has revealed it is set to open its debut hotel on 4 April 2022. The property is set across 16 buildings, with 55 session rooms and apartments and will be operated by Carrie Wicks’ CAW Ventures. The hotel’s session rooms located in ‘The Now…
Read More » -
Jan- 2022 -28 JanuaryHotel Brands
Relais & Châteux’s Thornbury Castle set to fully reopen its doors
Relais and Chateux’s Thornbury Castle near Bristol is set to fully reopen its doors to guests following a multi-million pound refurbishment which has seen an update to its decor. Thornbury Castle, built in 1511 during the reign of Henry VIII, was one of the grandest buildings of its time in…
Read More »
