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Gen Z

The ‘Gen Z’ tag explores how the youngest generation of travellers is shaping the future of the UK hotel and hospitality sector. Our coverage includes digital preferences, sustainability expectations, booking behaviours, and loyalty drivers unique to Gen Z. We also report on how hotels are evolving their branding, tech integration, and guest experiences to appeal to this emerging and influential audience.

  • May- 2025 -
    16 May
    News-In-BriefToday’s news in brief – 16/5/25

    Today’s news in brief – 16/5/25

    Queensgate Investments has agreed to sell the European operations of Generator Group to Brookfield Asset Management for €776m (£653m). Queensgate acquired the lifestyle hospitality platform in 2017 for €440m (£370m) and has since expanded it from 12 hostels with 1,894 rooms to 21 assets with 3,925 rooms by 2025. Generator’s…

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  • 16 May
    Hotel BrandsQueensgate sells European arm of Generator Group for €776m

    Queensgate sells European arm of Generator Group for €776m

    Queensgate Investments has announced the agreement to sell the European operations of Generator Group, a leading lifestyle hospitality platform, to private real estate funds managed by Brookfield Asset Management for €776m (£653m).  Queensgate originally acquired Generator in May 2017 for €440m (£370m).   The group transformed the regional hostel business with…

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  • Nov- 2024 -
    7 November
    AdviceHow smart tech in green hotels can enhance guest experience

    How smart tech in green hotels can enhance guest experience

    Of all the customer-facing industries, hospitality is arguably the one most attuned to the changing mores of its customers. In today’s increasingly digitised world, that means balancing technology innovation for improved operations with the human need for connection, authenticity and discovery. Sustainability, cost-effectiveness, comfort: modern travellers want all three when…

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  • 6 November
    AdviceUncover Hidden Revenue Streams: How to Capture More from Every Guest with Upsells

    Uncover Hidden Revenue Streams: How to Capture More from Every Guest with Upsells

    Boosting your hotel’s revenue shouldn’t require a total overhaul—it’s about unlocking more from what you already have. Today, strategic upselling of high-margin amenities through a digital retail approach drives revenue and builds brand loyalty that supports guests choosing you over competitors. Imagine a guest journey where offering early check-in, room…

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  • Aug- 2024 -
    7 August
    Hotel BrandsGenerator reports ‘record-breaking’ H1 EBITDA

    Generator reports ‘record-breaking’ H1 EBITDA

    Hybrid accommodation brands, Generator and Freehand, have reported a record EBITDA of €38.3m (£32.8m) in H1, an 18% increase versus the same time last year. The group said results were driven by strong revenue growth of 10% and tight cost management, “brushing aside any inflationary challenges”. Looking ahead it said…

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  • Jul- 2024 -
    18 July
    FeaturesEnhancing the Modern Hotel Room: Must-Have Amenities for the Tech-Savvy Traveller

    Enhancing the Modern Hotel Room: Must-Have Amenities for the Tech-Savvy Traveller

    In the competitive hospitality industry, integrating modern technology into hotel rooms has become a crucial strategy for attracting and satisfying tech-savvy travellers. These guests, who are accustomed to the convenience and connectivity offered by advanced technologies, expect their accommodations to mirror their tech-driven lifestyles. For hoteliers, meeting these expectations is…

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  • May- 2024 -
    20 May
    Latest NewsToday’s news in brief – 20/5/24

    Today’s news in brief – 20/5/24

    Hospitality group Heartwood Collection has purchased The Manor Inn in Godalming from Whitbread. The 16-bedroom site will be renamed “The Ragged Robin” and undergo extensive refurbishment to add three more bedrooms, a pub, and expanded dining areas. This renovation will incorporate Heartwood’s style, reflecting the site’s 18th-century origins and its…

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  • 20 May
    HotelsGenerator and Freehand Hotels hails ‘record’ Q1

    Generator and Freehand Hotels hails ‘record’ Q1

    Hybrid accommodation brand Generator and Freehand Hotels has hailed “record” Q1 performances, with EBITDA up 45% on 2023 and a 13% increase in year-to-date revenues. Following the brand’s strong financial performance in 2023, their historically best-performing year to date, it said these results have “solidified” the company’s continued upward trajectory…

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  • Apr- 2024 -
    19 April
    OpinionWhy 2024 is the year of the mid-market hotel

    Why 2024 is the year of the mid-market hotel

    As some of Europe’s leading low-cost airlines anticipate record passenger numbers this summer, it’s clear that the ongoing cost-of-living crisis is not as strong a deterrent for holiday makers as first feared. In fact, according to data firm OAG, European airlines have set aside more than 800 million seats between…

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  • Mar- 2024 -
    11 March
    Latest NewsToday’s news in brief – 11/3/24

    Today’s news in brief – 11/3/24

    Starwood Capital plans to merge with Jaws Mustang Acquisition Corp, signing a non-binding letter of intent for a joint venture acquiring De Vere and 1 Hotels portfolios. Final agreement subject to investor, third-party consents, and regulatory review. De Vere includes historic UK estates; 1 Hotels focuses on sustainability with properties…

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