The Hotel Marketing Association (HMA) is the UK’s sole professional body dedicated to hotel marketers. Established in 1985 and operating under the umbrella of HOSPA (Hospitality Professionals Association), HMA supports hotel marketing professionals through networking events, educational programmes, and professional development opportunities. The association also hosts the annual HMA Awards, recognising excellence in hotel marketing across various categories. In addition, HMA collaborates with industry partners to provide members with valuable resources and insights that enhance marketing practices within the hospitality sector. Our coverage includes updates on HMA’s activities, events, and awards, as well as reports on trends and best practices in hotel marketing. We also highlight key challenges facing hotel marketers and the ways in which the association’s resources and initiatives are helping to address them.