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The Hotel Marketing Association (HMA) is set to undergo a significant restructure “refocusing efforts on key priorities”.
Andrew Farrow, group director of marketing at RBH, will take the role of executive chair, managing the relationship with HOSPA, and representing HMA on the HOSPA board.
Harry Fielder, CEO, Umi Digital, assumes the position of community chair, representing the HMA within the wider hotel marketing and agency community.
Stephen Moran, director of marketing, London & Group Loyalty, The Doyle Collection, will be committee chair, focusing on building a cohesive and active committee, ensuring regular meetings and effective coordination of activities.
Furthermore, the HMA will strengthen its relationship with HOSPA, which remains central to its future.
As part of the restructure, the HMA will play a more active role in HOSPA’s events, ensuring hotel marketing continues to be a driving force within the association.
Farrow said: “This new chapter for the HMA marks a pivotal moment for the association as it reinforces its commitment to being the leading voice for hotel marketing professionals. By streamlining leadership roles and enhancing our collaboration with HOSPA, the HMA is positioning itself to better serve the needs of its members and the wider hotel industry.”
Fielder added: “The HMA has seen a great deal of change over the last two years. We have seen our relationship with HOSPA develop and strengthen; we have seen new committee members join and add their expertise to the community, and have engaged some excellent numbers of the hotel marketing committee through many virtual and in-person events.”
