Lythe Hill Hotel and Spa, a historic Tudor estate in Haslemere, Surrey, has undergone significant transformations in recent years. After its acquisition in 2022, the property was rebranded as voco Lythe Hill Hotel & Spa under IHG and underwent extensive refurbishments, expanding to 99 rooms and enhancing its spa and dining facilities. Despite these developments, the operating company entered administration in early 2025, highlighting challenges in the boutique hotel sector. Our coverage provides insights into the hotel’s operational changes, branding efforts, and the broader implications for heritage hospitality businesses navigating market pressures.