Voco Hotels’ success and its position as IHG’s fastest-growing brand

Matt Walton, senior director of development UK and Ireland at IHG Hotels and Resorts, explains what sets Voco apart from other IHG hotels and what the brand's plan is in terms of expanding its presence in the UK and worldwide after recently signing its 100th hotel

Can you tell me about the history of the Voco brand and IHG’s idea behind its inception.

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