Tottenham Hotspur is developing a 29-storey, 180-room hotel next to its North London stadium as part of its wider regeneration plans. Due for completion before UEFA Euro 2028, the scheme includes serviced apartments, dining venues, wellness facilities, and conference space—positioning it as a major mixed-use hospitality destination. Our coverage explores how this high-profile project forms part of a broader trend of football clubs investing in branded hospitality infrastructure, with implications for hoteliers tracking urban regeneration, event-led demand, and competitive market shifts.