Check out the free Hotel Owner podcast, Checking In, episodes released weekly


STR and Google find “strong correlation” between searches and bookings

Higher Google search volumes are “strongly correlated” with higher hotel demand levels analysis from STR and Google has found.

STR and Google looked at data from London and New York City for its regression analysis. The search patterns and hotel performance trends were studied for each market in 2015 and 2016.

Back to top button