Trivago has allowed hoteliers to become more competitive online by giving them access to data on market demand and room rates.
Its new Rates Insight feature makes over 5 billion room rates visible to hoteliers around the world.
The feature aggregates rates from over 250 websites, giving an unbiased and comprehensive set of data on traveller demand and competitor prices so hoteliers can compare them by variables such as room type.
Johannes Thomas, chief revenue officer and managing director at Trivago, said: “We understood how difficult it is for hoteliers to find, monitor, and analyse competitor room rates across hundreds of booking sites.
“We were quick to realise that the price comparison data we provide to travellers is equally valuable for hoteliers. Therefore, we created a rate shopper that gives hoteliers easy and actionable access to this data, as well as data on traveller search volume that reveals fluctuations in demand.”
He added: “No other rate shopper has this combination of data in this amount and with this granularity.”