ADVICE: It’s time to get serious about virtual assistants

Amazon’s virtual concierge has already been welcomed into millions of homes, is it time to consider some for your hotel?

Free Wi-Fi, HD televisions, Nespresso coffee machines – you’re not alone if you think your guests are becoming more demanding. A recently published survey from Oracle involving US and European hotels has shown that in the age of digital technology, hotel guests are increasing their demand for individualised and personal experiences.

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