Park Regis backs initiative to teach hoteliers challenges of serviced apartments

Birmingham’s Park Regis is backing a hospitality industry-led initiative to help hotel booking agents and hoteliers understand the growing challenges within the serviced apartment sector.

Earlier this year the hotel welcomed more than 50 hospitality agents and suppliers to an educational event hosted by the Hotel Booking Agents Association (HBAA).

The ‘Alternative Accommodations’ event – which was chaired by Stockport-based Prestige Hotel Reservations’ MD Erica Livermore – aimed to educate HBAA members about the extended-stay accommodation sector.

Livermore said: “Alternative Accommodations was an important event for us, highlighting the importance of a growing sector and we hope it enlightened both agents and venues on corporate clients’ buying behaviours and requirements. We will be taking this initiative forward by addressing the specific issues raised by agents including extended stay options and commission rates.”

Daniel Skermer, group sales manager at Park Regis, added: “We’re told that the global supply of serviced apartments is expected to exceed one million this year. As a provider of long-stay accommodation, we understand the importance of staying up to date with industry news and best practice.”