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BluSky Marketing has released its third Luxury Hotel Benchmarking Report based on the results from its online hotel guest experience survey programme.
The company says the report is the only one of its kind for the luxury and boutique hotel sector based on 3,702 real reviews from real guests between April and June 2013, enabling hoteliers to monitor their respective performance against their contemporaries.
The report brings to light the importance of hotels websites, email marketing and TripAdvisor, accounting for 29 per cent of guests enquiries up from 23 per cent last month however; when it comes to making reservations 46 per cent would call the hotel direct.
Consequently a limited number of hotels have their phone number clearly displayed at the top right hand side of a website to make it easy for a potential guest to “click and call” directly after searching the web.
The report also reinforces that the dining experience and exceeding guests expectations continue to contribute significantly to overall guest satisfaction.
For further information go to www.bluskymarketing.com
