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International visitors drive ‘impressive’ growth for UK hotels in 2017

The average daily rate (ADR) for hotel rooms in the UK also rose considerably, notably with travellers from India, Poland, Australia and Austria choosing to spend more on their hotel rooms

UK hoteliers experienced another year of encouraging growth in 2017, driven by a significant rise in hotel demand from international visitors to the UK.

The latest full-year data from online travel agency Expedia revealed that London remained the top destination for inbound travellers, taking a market share of almost 40% and up almost 20% when compared with the previous year.

Other destinations that saw healthy growth included Surrey, Oxford, Yorkshire, Bristol, Birmingham and Chester.

The 2017 data also revealed that travellers coming from Spain were up by 150%, Brazil 110% and Argentina 105%. There was also strong demand from Ireland (+85%), Mexico (+85%), India (+70%), Poland (+60%) and the United States (+40%).

Krishan Kadodwala, director market management Expedia group, said: “Overall our UK hotel partners enjoyed impressive growth across the board in 2017, which is hugely encouraging.”

He added: “Our data reveals that we are successfully working with our hotel partners to increase demand from key international markets where visitors are more likely to spend more on rooms and other services, as well as stay longer.”

Top UK destinations 2017

  1.      London
  2.      Edinburgh
  3.      Manchester
  4.      Birmingham
  5.      East Midlands
  6.      Glasgow
  7.      Yorkshire
  8.      Liverpool
  9.      West Midlands
  10.    Hampshire

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