Luxury Hotels Group Launches Private Label with Pegasus Solutions

London-based Luxury Hotels Group has introduced a private label chain code through Pegasus Solutions.

The new representation company is now offering three properties in the global distribution systems (GDSs) under the LU chain code, including the London City Suites by Montcalm, The Marble Arch by Montcalm and The Park Grand London Hyde Park Hotel.

Mark Jones vice president, sales and marketing for Luxury Hotels Group said: “With three distinct collections, Luxury Hotels Group caters to the specific needs of the luxury traveler. Launching a private label chain code with Pegasus allows us to easily target that consumer through the GDSs with a branded presence. The Pegasus-provided chain code also affords us a simple way to manage hotels in the GDSs today and as our collection grows.”

Luxury Hotels Group offers hotels and apartments recognized and appreciated for unique character, charm and outstanding service.

Alexis Dobbelaere, senior vice president, global sales, Europe for Pegasus Solutions added: “Groups of hotels like Luxury Hotels Group have an opportunity to gain access to the GDSs with a branded presence by creating a private label chain code. When there is marketing and sales support for a brand, introducing the private label chain code through Pegasus is a fast and effective way to give buyers affordable and immediate access to their hotel portfolio.”