He has over 25 years’ experience in the hospitality industry and has previously worked with both new and developing brands, including Hilton, IHG and, most recently, the development of the Hallmark Hotels group as it established its brand in the UK.
Alley said: “Roomzzz is such an exciting brand, one that everyone in the group and our customers feel really strongly about. I’m looking forward to growing the team, developing the brand and the number of aparthotels we offer across the UK and beyond.”
Naveen Ahmed, CEO of Roomzzz, added: “With the rapid growth of our aparthotel portfolio, Robert will lead the team to ensure we continue to deliver the exceptional customer service and experience we are renowned for. Robert brings extensive industry experience to further improve our operations and continue to build the Roomzzz brand.”