Staycity Group’s Wilde Aparthotel in London, The Strand, has been officially opened by its namesakes grandson.
Merlin Holland, the only grandson of Irish playwright and poet Oscar Wilde, was the guest of honour at the official opening of Wilde Aparthotels London, The Strand.
Holland, along with Staycity Group CEO Tom Walsh, cut the ribbon on the apartment building, the first of the company’s premium Wilde brand, the design and concept of which Staycity say is inspired by Oscar Wilde himself.
The 106-room Wilde is located near Covent Garden and offers guests a choice of studios, superior studios and double rooms over eight floors including three sky level studios, with room prices starting from £160 per room night.
Commenting on the opening, Holland said: “I’m delighted to be involved with the opening of Wilde. My grandfather took a great interest in aesthetics, particularly in interior design. He memorably said ‘have nothing in your house that is not useful or beautiful’.”
Walsh added: “We are honoured to have Merlin with us to mark the opening of our first Wilde and to share some insight into his famous grandfather. It’s fitting that our first Wilde is close to where Oscar lived in London.
“It is also opposite the Vaudeville Theatre, currently hosting an Oscar Wilde season, and is a short walk from the Oscar Wilde memorial, near Charing Cross.”
Staycity intends to roll out the Wilde brand across gateway city centre locations throughout Europe. The Strand will be followed by a second on Edinburgh’s King’s Stables Road at the end of 2019, closely followed by two properties in Berlin opening 2019/20, and another on Manchester’s St Peter’s Square opening in 2020 with 256 apartments.