InterContinental hotel has announced it is “refreshing” its brand to further reflect the hotel group’s purpose and the needs of hotel owners, consumers, and communities around the world.
With an updated identity, the company said it will focus on strengthening perception, how it engages guests, hotel owners and colleagues and better promoting the breadth of its portfolio.
Claire Bennett, chief customer officer, IHG Hotels and Resorts, commented that the travel industry has faced challenges “like never before”.
She said: “We have an incredible family of brands, centred around connecting people – strengthening family bonds, forging business partnerships, uniting far-flung friends and engaging with our communities.
“Our evolved brand articulates how we bring our purpose of True Hospitality for Good to life for our guests, hotel owners, colleagues and communities. So, as we continue to lead through and beyond the pandemic, we’re clear who we are, what we stand for and how we can help guests open up their world again when they’re ready to travel.”
She added: “And we all feel we need that more than ever, because travel not only opens doors, it opens minds and hearts. That’s why our hotels are more than just a backdrop to life’s special moments, they are a collection of welcoming experiences.”