Designed by the award-winning architectural and interior design practice, Scott Brownrigg, the 1000-room Hard Rock Hotel London, on the site of the former Cumberland hotel, will additionally feature two bars and a Hard Rock Cafe.
In the lobby, the world famous ‘Rock Shop’ will feature Hard Rock’s merchandise, and the hotel will also offer luxurious ‘Rock Royalty’ rooms and suites with extra perks including personal concierge and access to a seperate lounge.
The hotel will be located on the corner of Oxford Street and Park Lane and will offer guests easy access to central london attractions.
Each Hard Rock Hotel also features a memorabilia collection with Hard Rock Hotel London paying tribute to former residents such as Jimi Hendrix, Diana Ross, Bob Dylan, Stevie Wonder and Madonna.
With 370 seats, the hotel’s Hard Rock Cafe will combine an elevated food and drink offering with live events, celebrating both local London and international talent.
Oliver Kahf, general manager of Hard Rock Hotel London, said: “Hard Rock is a world-class institution where contemporary style and comfort meets rock star service. This building has stood at the intersection of British music and fashion since the 1930s and when we open in spring 2019, it’s sure to become a go-to London hotspot once again.”