Hotel Brands

Orca Holdings acquires The Zetter Group

Owners Mark Sainsbury and Michael Benyan sold their 18-year old company to the specialist hospitality investor

Zetter Group has announced it has been acquired by Orca Holding, the specialist hospitality investment company owned by Laith Pharaon, for an undisclosed sum.

Mark Sainsbury and Michael Benyan, the group’s owners, founded Zetter over 18 years ago.

The sale includes The Zetter Hotel in London, which is recognised as the original “eco-hotel”, as well as the award winning Zetter Townhouses.

Orca plans to maintain and grow the Townhouses brand, and are currently looking for more properties in the UK to acquire.

Speaking on the sale, Benyan said: “We are extremely proud of the culture of The Zetter Group, the unique hospitality brands we created and the impact they had on London’s vibrant hotel, restaurant and cocktail scene. 

“The fact that Orca Holding are passionate about The Zetter brand and have such exciting plans for its future, is great news for all involved and we wish them every success.”

Pharaon said: “We see huge growth and development potential in The Zetter Group. This has been a difficult year for most hotels but the properties were previously achieving great success in their respective segments. 

“This acquisition presents an opportunity for more strategic expansion of The Zetter brand and will benefit from Orca Holding’s global hotel development experience.”


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