UK hotel chain Daish’s Holidays has reported a surge in spring staycation bookings from 17 May – a 495% on the same period in 2019.
Daish’s has analysed data from 1 March to 22 March and stated that the majority of bookings made in this peak period were for June 2021 holidays, when the government hopes to lift all social distancing restrictions – a 699% compared to bookings made in the same period for June 2019.
In addition, Daish’s has confirmed that consumer habits have altered when comparing current booking trends to 2019. The company said it has seen an increase in pre-bookings compared to last-minute deals which it believes has come as the government roadmap has increased consumer confidence in UK travel.
The British-based holiday operator will re-open its portfolio of hotels on 17 May, while a small number of Daish’s hotels will provide outdoor dining options for locals starting on 12 April.
Paul Harper, sales and marketing director at Daish’s Holidays, said: “Spring and summer bookings have rapidly increased since January and it is evident that people feel reassured holidays on home soil can go ahead this year.
“Autumn and winter bookings are also on the rise compared to 2019, with October to December breaks receiving an average 418 percent increase during this same period in March. Paul added: “It is reassuring to see that the influx of bookings are not just being made for summer, but we are also benefiting from a similar surge for the winter months.”
He added: “This will allow the business to start financially recovering from our temporary closures and lay the foundations for future growth in 2022.”
Daish’s Holidays is a family-owned business that has 12 hotels located in 10 destinations across England and Wales including Newquay and Weymouth.
The holiday firm acquired Robinsons Holidays, including the Imperial Hotel in Eastbourne and the Abbey Lawn Hotel in Torquay, in November 2020. The company also acquired The Esplanade Hotel in Scarborough at the beginning of last year, which is currently undergoing significant refurbishment work.