Checking In – The Hotel Owner Podcast

A weekly podcast produced by Hotel Owner, tailored for hoteliers and professionals navigating the dynamic world of hospitality. Join us as we delve into insightful conversations with industry experts, trailblazing entrepreneurs, and ambitious newcomers.

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Advice

Why independent hoteliers should improve their CRM systems

By Tony Evans, CEO of TProfile

CRM systems are user-friendly for customers

A hotel CRM is a single source of truth for guest information and should benefit from information about a guest learned through other systems. For example, if the guest prefers a room close to the ground floor.  This information is logged both in the PMS and the CRM.

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