Crerar Hotels sees bookings spike following FM announcement

Crerar Hotels has reported a “sharp spike” in bookings following the announcement that travel restrictions would be lifted, and tourist accommodation able to re-open, on 26 April.

The group, which features seven hotels and inns across Scotland, saw an 130% week-on-week increase in booking revenues after Nicola Sturgeon laid out her roadmap for bringing Scotland out of lockdown.

It revealed that online visits also increased by 170%, demonstrating “strong demand” from staycationers looking to “take full advantage of their freedom”.

Chris Wayne-Wills, CEO of Crerar Hotels, said that its reservations team had taken more than 1,800 bookings in the days immediately following the Scottish Government announcement – with many guests looking for longer stays and personalised itineraries.

He said: “Our reservations team have been exceptionally busy since the First Minister announced 26 April as the date for Scotland’s tourism industry to be able to re-open – with booking revenues almost tripling week-on-week.

“When speaking to our future guests, it seems the real luxury they’ve been missing from their lives since the pandemic hit last year is something we used to take for granted – and that’s choice.”

He added: “There’s a real appetite to spend longer breaks with friends and family, celebrating missed milestones, making up for lost time and making memories in a way none of us have been able to for at least a year. We pride ourselves on giving our residents whatever they want to ensure a special stay, but we’re geared up to take that to the next level when we reopen our doors across our portfolio on 26 April.”

The group also revealed a £3m refurbishment is currently underway at the Isle of Mull Hotel and Spa, bringing an upgraded four-star hotel to the island, whilst The Glencoe Inn is benefitting from a £500,000 programme.