Travelodge has announced the appointment of leisure veteran, Martin Robinson, as its new chairman.
Robinson has spent most of his career within the leisure sector and is said to bring a “wealth” of brand building, strategic management and leadership expertise. He spent 17 years at Center Parcs as CEO of its European business and chairman of the UK business.
He also spent 10 years on the boards of Disneyland Paris and Regus Plc and has chaired various other businesses, including Holmes Place Health Clubs and Wagamama. Robinson currently chairs the UK business for Burger King and Parkdean Resorts.
Stephen Shurrock, Travelodge non-executive board director, said: “We are delighted to announce the appointment of Martin as Chairman of Travelodge. Martin brings a broad wealth of hospitality and strategic management experience to the role. The well-established management team and board look forward to working with him to further develop the Travelodge business.
“As travel restrictions start to be relaxed, business and leisure confidence returns, and our market recovers, Travelodge is well positioned to benefit from improvements in trading conditions.”
Martin Robinson, Travelodge chairman, added: “It is a great honour to join Travelodge, which is not just a British hotel icon but also a model of a great value brand. Its resilience has helped it to navigate through the Covid-19 pandemic. Now, is an exciting time to be joining the company, as it embarks on the next exciting phase in its development.
“My passion is to unleash the true potential of a brand with a focus on delivering for our customers in a rapidly changing consumer market. I am looking forward to working with the experienced and highly impressive management team to further strengthen and grow the Travelodge business.”