\r\n\r\nWith the benefit of hindsight, a groundswell of public anger directed at big tech companies was probably inevitable. \r\n\r\n\r\nFacebook is suffering the most prominent evisceration by the media and by politicians in the wake of the Cambridge Analytica scandal. People\u2019s complaints against the social network giant\u2019s apparently laissez-fair attitude towards privacy always struck me as a bit silly \u2013 after all, nobody was forcing a billion people to go online and proffer every nuance of their personality to the algorithm.\r\n\r\nBut then the story moved on: Facebook\u2019s like buttons on other websites were collecting people\u2019s data whether they clicked on them or not, and those who played certain online games through Facebook were unwittingly handing over all of their own friends\u2019 data to the game developers. The data was escaping from Mark Zuckerberg\u2019s grasp, and it is how tens of millions of people\u2019s information wound up in the hands of companies we might prefer it hadn\u2019t.\r\nIt\u2019s also the consumer, who\u2019s getting tired of \u2018platforms\u2019 that appear not to care a great deal about them, if they even see them as the customer at all\r\nWhy am I banging on about Facebook? It\u2019s because the social network is only one of the \u2018big tech\u2019 companies facing a hostile court of public opinion at the moment. Airbnb \u2013 the hotelier\u2019s nemesis \u2013 is another. It\u2019s not just the hotel industry and its objections to competing with sub-let houses lacking the necessary fire safety compliance, insurance, tax and business rates. It\u2019s also the consumer, who\u2019s getting tired of \u2018platforms\u2019 that appear not to care a great deal about them, if they even see them as the customer at all - Airbnb\u2019s CEO has had some comments on that distinction in the past.\r\n\r\nThis month we have a feature on a travel blogger who experienced the mother of all poor Airbnb experiences - as a guest \u2013 and who set out to do some research of his own into the problems others have had with the platform. Whilst it would not be credible to ascribe any scientific value to his enquiries, it is nonetheless illuminating to consider his findings.\r\n\r\nI fear that the total domination of entire sectors by one internet company for each, whilst it may be good for the consumer\u2019s wallet by a few pounds, is hurting a dozen industries and actually not providing punters with the great experience they promise. Call me protectionist, but I would prefer to pay a little more so that indies can stay in business and some notion of customer service survives, in everything from retail to cabs to holidays. If the tech backlash reaches an even higher pitch before it gets better, it would not be the worst thing for the rest of us.