The Sustainable Hospitality Alliance (SHA) has named Pia Heidenmark Cook as a trustee at the body as of 17 June 2021.
Heidenmark Cook brings 25 years of experience in sustainability to the role, including a 13-year stint at IKEA that has seen her now act as chief sustainability officer (CSO).
Prior to her current position at the home furnishing retailer, Heidenmark Cook served as vice president for responsible business at the Rezidor Hotel Group.
During her spell at Rezidor, she chaired the tourism branch of the Prince of Wales’ international business leader’s forum, the then forerunner to the SHA.
She said: “Collaboration is a crucial element to achieve the scale of change that’s still required globally to tackle the challenges that our world and our societies face. This is fundamental to the Sustainable Hospitality Alliance.
“I am looking forward to sharing learnings from across sectors to drive the hospitality industry, and their value chains, to operate responsibly.”
Madhu Rajesh, CEO at the SHA, added: “There is a need for more collaboration between sectors on shared sustainability challenges to accelerate the pace of action.
“Pia’s multi-sector experience will bring learnings on key issues such as ethical recruitment and climate action that are not just applicable to hospitality, but to all sectors. This insight from beyond the hospitality industry will be a valuable addition to our board.”