Starting with the Holiday Inn Bristol Filton, the new open lobby will be unveiled in early July, closely followed by the Holiday Inn Glasgow Airport, the Holiday Inn Cambridge and the Holiday Inn Edinburgh, all of which are on track to showcase the major seven-figure open lobby refurbishments in the same month.
The firm said the open lobby concept is designed to provide guests with “one multi-faceted public space to eat, meet, relax, socialise and work as they choose”, and has already been successfully rolled out at the Holiday Inn London Heathrow M4, Jct.4, the Holiday Inn Brentwood and the Holiday Inn Milton Keynes – Central.
The traditionally separate zones of a reception, lounge, bar and restaurant are merged into one cohesive space. It said the multi-functioning zones encourage guests to “better utilise all areas and facilities in a way which works around their lifestyles and preferences, allowing them to blend work and leisure seamlessly”.
It added the open lobby has also shown to improve interaction between staff and guests as the Front of House reception teams can be more “adaptable and accommodating” while guests use the space.
Simon Teasdale, CEO for LGH Hotels Management, said: “It’s an incredibly important time for us as a business and indeed the country, as we get back to some sort of normality and routine this year. We have invested significantly and worked hard to welcome back guests with a fantastic new Open Lobby refurbishment which gives them the freedom, flexibility and facilities to live and work remotely in a fit-for-purpose space.
“The first part of this roll out will help us to set a new standard in mid-scale hospitality by adapting to the ever-changing needs of our guests with excellent execution. This major refurbishment plan will pave the way for the second phase of the roll out, and of course beyond to the entire hotel portfolio very soon.”
The open lobby concept will continue to be rolled out across the LGH Hotels Management. The second phase of the roll out will start in mid-July with the Holiday Inn Regent’s Park.